Last updated on January 14, 2020 by

Reason #1 – You can get your music out there as quickly as possible

The sooner you get your music out there, the sooner people can start listening.

Sure, it’s unlikely that your first single will blow up…

But there’s a chance people will love it. And let me tell you… nothing feels better than getting complimented on your music.

Reason #2 – A single is less risk than an EP or album

Releasing an album or even an EP can be risky. It’s a lot of work.

You’re putting everything into one album or EP… and you’re not even sure how the market will respond.

Plus, there’s always the risk you don’t ever finish it.

On the other hand, releasing a single is low risk. It’s a smaller time commitment, so you have less to lose.

Reason #3 – You can learn as you go

When you release an EP or album, the problem is that you already finished all your songs…

So when you eventually share your music and get feedback, it’s too late to change anything.

But when you release a single, you can immediately take that feedback on board and start working on the next track.

Besides, it’s the act of finishing music that helps you to grow faster… and every time you finish a track, you will learn new stuff that makes the next one even better.

Reason #4 – Singles are better for marketing

Back in the 50s and 60s, people didn’t go to the store to buy albums. They listened to music on the radio.

Artists back then knew that the best way to have success on the radio was to focus on making hit singles.

This is all changed when the “album era” started in the late 60s…

But now in 2020, we’ve gone full circle.

Albums are still important, of course… but people don’t buy albums like they used to.

In today’s climate — which is dominated by streaming platforms — it’s better to keep your audience engaged by frequently releasing new material.

As Robbie Snow of Hollywood Records puts it:

“In this day and age, we try to keep things flowing so artists almost never go away. Fans want to be engaged constantly with artists that they like.”

That’s why successful artists today are releasing more singles than ever.

Camilla Cabello released five different singles, trying new stuff each time, until one of them took off (‘Havana’).

Jason Derulo has released five singles since his last album.

Taylor Swift put out four singles before Reputation.

But this “singles era” doesn’t only apply to to major label artists…

As a small independent artist, each single is a new opportunity to “market” yourself to the world. It allows you to create a buzz several times per year, instead of once per year.

Then, if you want to turn that collection of singles into an EP or album one day, go for it.

Reason #5 – Singles are more motivating and lead to long-term success

Releasing a single is a quick win.

You’ll get the satisfaction of releasing something much sooner. This will give you a huge burst of motivation — and you’ll finally have something to share with people.

On the other hand, recording an EP/album can be a draining experience. It’s hard work. You toil over it for months on end, and there’s no guarantee that you’ll make it through to the other side.

Put simply, singles are more fun because you get to finish music and share it more often.

Now I want to hear from you…

What’s stopping you from releasing a single this year?

If you’ve read this far, you know it’s a good idea. However, I’d like to know what’s stopping you from doing it.

So, comment below and let me know.

Cheers,

Rob

P.S. I have something very special to share with you next week.

On Monday, January 20th, we’re launching a brand new course.

Mark your calendar for that date, and keep an eye on your inbox for more info.

 

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22 comments on this article

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    The main stumbling block in my experience is knowing how to release songs. I know there are eople who are tech savvy and have time to research platforms and manage their ‘releases’ unfortunately that is not me. There seems to be a morass of platforms, distributing companies, agencies etc etc. So my question is: what is the simplest way to get your music ‘out there’, wherever out there might be?

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    Thank you Rob,
    Mybe I am just fooling myself that recording at home and than uploading it online is my way to make it, I have made an albom once and it took a long time and was finshed, but lastly the record companies here in Israel, such a small contry, where not intreststed… and looking back at it mybe releasing singles half way through the prosess would be better..

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    I really understand this
    And it makes a lot of sense.
    My concern is that I’m an older artist or senior artist to be more precise and would very much like to release one of my songs as a single. I am a singer songwriter and have been recording material for 25 years
    Just haven’t found the proper channel to get it out there
    Which platform(online) and what I have to do to make it happen.
    Of course the demographic would have to be people in my age group Today’s music is aimed at the younger generation for sure and I get that but is there opportunities for seasoned players and performers too
    Steve

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    Christian Drescher says:
    January 15, 2020 at 09:51:22 am

    Hi Rob, NOTHING will stop me ;-). you are so right. Thanks to you and your program I started 14 month ago, I released 2 singles last year, because with your knowledge transfer I improved my qualtiy that good, that I was proud of what I produced and ready to pubslih. For sure professionals would have done it better, but I did it MY way, my arrangement, and better to have MY ORIGINAL out there, instead of other arrangement ideas. Ok, I was lacking on the promotion side, so I only got a bit more than 1.000 hits, but it is great to finish one song and publish it. ALthough all my life I was a perfectionist, I understood that the song need no 100% perfection. I got so many good feedbacks which I will take care about in next production that I wonder why I waited that long. It took me almost half a CENTURY!!! to publish one of my songs (and I have 70 of them). After two synfo-pop and po-balad songs with full orchester and my voice in the front, I am just in the production of a “Kids-Song” for my 9 years old daughter, and she will sing it. New challenges, but very exited to FINISH soon, and try to do my best to improve again. Thanks Rob, keep on rockin´.

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    Define “release” and tell me how to “get it out there”
    Por favor.

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    Hey Rob, thank you for writing this! What’s stopping me right now more than anything, is simply fear. I play bass guitar, and I’m interested in making music using a DAW for other instruments and mixing. Just a beginner with all this stuff though!

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    Hi Rob,
    Great message.
    What holds me back is the sadness of releasing something …. to nothing. People don’t listen. People don’t like. People don’t really say much of anything. Oh well, they probably don’t want to say how bad it is.
    Hopefully I’ll keep getting better, right?
    Thankfully I volunteer with a small but friendly songwriting forum. We all just kind of hang out around the virtual dining room table sharing our songs, having songwriting challenges, reviewing each others work and encouraging others.
    I also always post singles on SoundCloud because I have some friends there.
    Cheers,
    Bill

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    Tnx sir Rob, its a great article indeed. Am a gospel artist and a producer. Well, i have sang several songs, written and produced by me, but my challenge is having fund to promote my songs. But am looking forward to God dis year. By Gods grace i will release a single or two dis yr. Tnx alot for the article.

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    Hey Rob, I have been recording my first single. I’m playing all the instruments and I don’t have to rely on a band to accomplish this project. I am a rock guitar player composing my own solo originals.i have my own DAW Studio and that makes it cost effective, I don’t have to spend a lot of money on studio time. I have full control of my music. That’s a great feeling from what the music business was like when I was a young musician, a time when a record label had all the control over you as an artist. Thanks Rob your article is what I have been telling myself all along release a single and build an audience who likes the music you are producing. You will definitely finish the single and get it out as oppose to recording an EP.

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    Love this! Only stopping me is time. Picked up guitar 2 years ago, decided to learn how to record about 6 months ago. Had my first song written about a year after I picked up guitar. Now I’m just having a blast trying to figure out how to turn it into a full fledged song. Figured it would be best to have one song done and learn how to record with that. It’s not great, I don’t know what I’m doing, but I’m having alot of fun in the process and learning alot as well. Not expecting it to be anything but something I did. Just knowing that its something I can do is a great feeling.

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    Great article! What’s stopping me is that I’ve just begun with writing songs. I’m not that good at composing my own stuff yet but I work on it really hard, so hopefully in maybe 1-2 years I’m ready to release something.

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    Hi Rob,

    I have followed your videos and tips for some time now and I am finally about to release my first few singles. I debated whether I should release them as an EP or Singles., and this article helped clear my thoughts. Thanks for your continued tips!